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Suitors Line Up for Sanex

Unilever must sell brand to allay EU competition concerns.

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By: TOM BRANNA

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Unilever’s forced sale of the Sanex deodorant and bodywash business it acquired late last year is drawing bids and interest from rival consumer-product companies such as Procter & Gamble,Henkel AG and Colgate-Palmolive, people familiar with the matter said. The maker of Dove soap, which gained Sanex as part of the 1.21 billion-euro ($1.69 billion) acquisition in December of Sara Lee Corp.’s international toiletries business, is in advanced talks to sell the brand for as much as ...

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